Privacy Policy

AROCA PARTS LLC respects your privacy and is committed to protecting the personal information of our customers and website visitors.

This Privacy Policy explains how we collect, use, disclose, retain, and protect information when you visit our website, create an account, purchase automotive parts or accessories, communicate with us, or otherwise interact with our services.

By using our website, you acknowledge the practices described in this Privacy Policy.

Information We Collect

We may collect personal information that you voluntarily provide to us, including:

Full name
Billing address
Shipping address
Email address
Telephone number
Account login information
Order and purchase history
Customer service communications
Product inquiries
Return or warranty information
Vehicle information
Vehicle year, make, model, trim, and engine type
Vehicle Identification Number (VIN), when provided
Part numbers or product compatibility information
Business or company information for commercial customers

When you make a purchase, payment information may be processed directly by third-party payment processors. Depending on the payment method used, we may receive limited transaction information, such as payment status, transaction identifiers, billing information, or the last digits of a payment card.

2. Information Collected Automatically

When you access or use our website, certain information may be collected automatically, including:

IP address
Browser type
Device type
Operating system
Pages viewed
Products viewed
Referring website
Date and time of visits
Website interactions
Shopping cart activity
Approximate geographic location derived from an IP address
Cookie and similar technology identifiers

We use this information to operate our website, understand how customers use it, improve performance, prevent fraud, and enhance the shopping experience.

3. How We Use Your Information

We may use personal information to:

Process and fulfill orders.
Provide shipping and delivery services.
Process payments and refunds.
Create and manage customer accounts.
Confirm vehicle and product compatibility when requested.
Respond to customer service inquiries.
Process returns, exchanges, and warranty requests.
Communicate information about orders.
Detect and prevent fraudulent transactions.
Protect the security of our website and business.
Maintain business and transaction records.
Improve our products, services, and website.
Analyze website traffic and customer preferences.
Personalize the shopping experience.
Send promotional communications when permitted by applicable law.
Comply with legal, regulatory, tax, accounting, and contractual obligations.
Establish, exercise, or defend legal claims.

4. Vehicle Information and VIN Data

Because we sell automotive parts and accessories, customers may provide information about their vehicles to help identify compatible products.

This information may include vehicle year, manufacturer, model, trim, engine specifications, part numbers, or Vehicle Identification Number (VIN).

We may use this information to:

Assist with product selection.
Evaluate product fitment.
Identify compatible replacement parts.
Respond to customer inquiries.
Process orders and returns.
Maintain records related to customer purchases.

Providing vehicle information does not guarantee product compatibility. Customers should independently confirm fitment before installation where appropriate.

5. Cookies and Similar Technologies

Our website may use cookies, pixels, tags, analytics tools, and similar technologies.

These technologies may be used to:

Keep products in your shopping cart.
Remember website preferences.
Maintain login sessions.
Understand website usage.
Improve site performance.
Detect security threats and fraud.
Measure marketing effectiveness.
Personalize advertising where applicable.

You may be able to control certain cookies through your browser settings or through cookie preferences available on our website.

Disabling certain cookies may affect website functionality.

6. Analytics and Advertising

We may use third-party analytics and advertising providers to better understand how visitors interact with our website.

These providers may collect information about website activity, devices, browsers, and interactions using cookies or similar technologies.

Depending on the technologies used, information may be used to measure advertising performance or provide advertisements that may be more relevant to users.

Where required by applicable law, we will provide users with appropriate choices regarding advertising cookies and similar tracking technologies.

7. How We Share Information

We may share personal information with third parties when reasonably necessary to operate our business.

These third parties may include:

Payment processors
Banks and financial institutions
Shipping and logistics providers
Warehouses and fulfillment partners
Automotive parts manufacturers and distributors
Website hosting providers
E-commerce platforms
Customer service providers
Analytics providers
Advertising and marketing providers
Fraud prevention providers
Cybersecurity providers
Accountants
Attorneys
Insurance providers
Government or regulatory authorities when legally required

We expect service providers to use personal information only for legitimate business purposes and in accordance with applicable privacy and security requirements.

8. Sale or Sharing of Personal Information

AROCA PARTS LLC does not sell personal information in exchange for money.

However, certain online advertising or analytics activities may be considered a “sale,” “sharing,” or similar disclosure under certain U.S. state privacy laws even when no money is exchanged.

Where applicable, customers may have the right to opt out of certain uses or disclosures of their personal information for targeted or cross-context behavioral advertising.

9. Payment Information

Payments made through our website may be processed by third-party payment service providers.

Payment processors may collect information such as:

Cardholder name
Billing address
Payment card details
Bank information
Transaction information

Payment providers process this information according to their own privacy policies and security practices.

AROCA PARTS LLC does not control how independent payment processors handle information submitted directly through their systems.

10. Shipping Providers

To fulfill orders, we may provide necessary information to shipping companies, carriers, delivery services, warehouses, or fulfillment providers.

This information may include your name, delivery address, telephone number, email address, and order-related information.

Fraud Prevention and Security

We may use personal and transaction information to detect, investigate, and prevent:

Payment fraud
Unauthorized transactions
Account abuse
Chargeback fraud
Identity fraud
Suspicious purchasing activity
Security incidents
Violations of our Terms & Conditions

We may share relevant information with payment providers, financial institutions, fraud-prevention services, law enforcement authorities, or other appropriate parties when reasonably necessary and permitted by law.

Marketing Communications

If you subscribe to marketing communications, we may send information regarding:

New products
Promotions
Discounts
Automotive parts
Special offers
Company updates

You may unsubscribe from marketing emails by using the unsubscribe link provided in the communication.

Transactional communications relating to purchases, payments, shipping, account security, returns, or customer service may still be sent even if you opt out of promotional emails.